LUXURIOUS SPORTS CAR MANUFACTURER: LAMBORGHINI
Italian brand Automobili Lamborghini is luxury sports and off-road car manufacture company Headquartered in Sant'Agata Bolognese. The company belongs to the Volkswagen Group through its subsidiary Audi.
To compete with well-known brands like Ferrari, Ferruccio Lamborghini founded Automobili Ferruccio Lamborghini S.p.A. in 1963. Lamborgini received high praise in 1966 for the Miura sports coupe, which installed the mid-range rear-wheel drive engine as standard equipment for high-performance cars of the time. Lamborghini grew rapidly during the first decade, but sales fell after the 1973 global financial crisis and the oil crisis. The company changed ownership three times after 1973, including bankruptcy in 1978. In 1987, the American corporation Chrysler took control of Lamborghini and sold it to Malaysian investment group Mycom Setdco and Indonesian company V'Power in 1994. In 1998, Mycom Setdco and V 'Power sold the Lamborghini to the Volkswagen group and transferred it to Audi.
New products and model series were added to the brand portfolio, introduced to the market and increasing the productivity of the brand. In the late 2000s, during the global financial crisis and the ensuing economic crisis, Lamborghini reduced sales by almost 50%.
Lamborghini currently launches the Aventador with V12 and Huracán with V10, as well as the Urus SUV equipped with a twin-turbo V8 engine. The company also manufactures V12 engines for offshore motorboat racing. Lamborghini Trattori, founded by Ferruccio Lamborghini in 1948, is headquartered in Pieve di Cento, Italy, and continues to produce tractors.