AMERICAN MULTINATIONAL TECHNOLOGY COMPANY: APPLE INC.

Apple Inc. is an American multinational technology company based in Cupertino, California, that designs, develops and markets consumer electronics, computer software and online services. He is considered one of the four major technology companies along with Amazon, Google, and Facebook.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's personal computer for Apple I, although Wayne sold his share in 12 days. In January 1977, the company registered as Apple Computer, Inc. For several years, Jobs and Wozniak hired a team of computer designers and created a production line. Apple was made public in 1980 for instant financial success. In the following years, Apple supplied new computers with an innovative graphical user interface, such as the original Macintosh in 1984, and Apple's marketing advertising for its products was widely acclaimed by critics. However, the high price of their products and the limited library of applications caused problems, as did the power struggle among the leaders. In 1985, Wozniak left Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.

Apple worldwide annual revenue was $ 265 billion for the fiscal year 2018. Apple is the world's largest technology company by revenue and one of the most valuable companies in the world. It is also the third-largest mobile phone manufacturer in the world after Samsung and Huawei. In August 2018, Apple became the first US public company is being valued at more than $ 1 billion. The company has 123,000 full-time employees, and by 2018 it has 504 retail stores in 24 countries. She runs the iTunes Store, the world's largest music retailer. As of January 2018, more than 1.3 billion Apple products are in active use worldwide. The company also has a high level of brand loyalty and is considered the most valuable brand in the world. However, Apple has received significant criticism regarding its contractors' work practices, environmental and unethical business practices, including anti-competitive behavior and the origin of source materials.